In my content work, I prioritize effective communication of products, ideas, and values to consumers. Employing a straightforward style that fosters trust, I structure content with simplicity and clarity. As a content strategist, I harmonize divergent content objectives, balancing UX and tech considerations to ensure essential points resonate across all levels. Explore some examples below or check out this short PDF.

SodaStream

Sparkling Water Makers

2020-2023

Copy, Micro Copy and UX

I worked with various departments at SodaStream on an ongoing basis. From manuals and B2B content to copywriting, microcopy, UX and email marketing campaigns, my work with the brand touched on a range of content work, helping to refresh existing content to better communicate the brand's products, messages and values.     

Tiny Love

Developmental baby products

2011-present

Content Manager

As a content manager at Tiny Love, I collaborate closely with the marketing team and child development experts to produce  product pages, social posts, catalogs, press releases, articles, and mini-sites. Drawing on my expertise in research, UX and SEO, I apply my extensive experience to deliver brand-focused content.

Leave a Mark

2022-present

Storytelling powerhouse

Copy, Proofing and Editing

I work on an ongoing basis with Leave a Mark, a company that specializes in storytelling and works with leading companies and brands worldwide. The focus of my work there is editing presentations for clients, refining the copy to distill the concepts, messages and terminology.       

SWC

2023

Digital consultancy

Copy, Editing and UX

SWC is a digital consultancy in UX and marketing, offering a range of services and tools that help companies gain a full picture of their users' journeys, they help business increase engagement and conversions with their knowledge and expertise.

Online Travel Guides

2004-2015

Co-Founder & Content Manager

 In 2004 I co-founded my first travel website: Tel Aviv Travel Guide (later joined by Israel Smart and Porto Guide). I took charge of all things content: writing, strategy, copy, in-site SEO, website management and more. Our strategy was to combine high-quality content with positive UX and SEO, keeping both readers and engines in mind. ​

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Time Out Magazines

2004-2010

Writer

I freelanced for the English and Hebrew editions of Time Out Tel Aviv. My main focus was food and travel, but I also wrote about fashion, style and other topics. My experience in Time Out offered an excellent introduction to magazine writing and created the foundation for my work in online content.