Leave a Mark

storytelling agency 

2022-present

investor decks 

I collaborate regularly with Leave a Mark, a storytelling company working with leading brands worldwide, translating and editing investor decks, company reports and marketing presentations to turn complex ideas and key messages into accurate, compelling narratives.

Tiny Love

Baby product Brand 

2011-present

content and strategy

Since 2011, my work with Tiny Love has evolved from website management to content strategy and brand language. Collaborating with marketing, product and child development teams, I create consumer and B2B content for product launches, websites, packaging and campaigns across international markets.

SodaStream

Sparkling Water 

2020-2023

Copy, MicroCopy, UX

I worked with various departments at SodaStream on an ongoing basis. From manuals and B2B content to copywriting, microcopy, UX and email marketing campaigns, my work with the brand touched on a range of content work, helping to refresh existing content to better communicate the brand's products, messages and values.     

GTI

investment firm 

2020-2023

Copy, MicroCopy, UX

From 2022 to 2026, I worked as a content advisor to GTI, collaborating directly with the CIO on investor communications, newsletters and financial documentation. My work included , bringing together financial, legal and operational information to communicate the fund’s strategy, processes and risk framework accurately and clearly.

SWC

2023

Digital consultancy

Copy, Editing and UX

SWC is a digital consultancy in UX and marketing, offering a range of services and tools that help companies gain a full picture of their users' journeys, they help business increase engagement and conversions with their knowledge and expertise.

Travel Guides

2004-2015

Co-Founder &

Content Manager

In 2004, I co-founded Tel Aviv Travel Guide, later joined by Israel Smart and Porto Guide. I took charge of content strategy, copy, on-site SEO and website management. Our approach combined high-quality content with positive UX and effective SEO.

Time Out 

2004-2010

Writer & editor

I wrote for the English and Hebrew editions of Time Out Tel Aviv, focusing on food and travel alongside fashion, style and other topics. This experience grounded me in magazine writing and laid the foundation for my online content work. I later edited the English section of Atmosphere, El Al’s in-flight magazine, produced by the Time Out group.